Branded Slavery

So this guy in the UK decides to take a year's sabbatical from shopping for name-brand only merchandise. Quite frankly, I rarely ever, EVER, buy anything because of the brand. I only make purchases based on #1- Do I need it?, #2- Do I like it? If #1 isn't relative (i.e. jewelry, various accessories) then I head straight to #2.

There are allegiances to certain brands, Crest, Propel, Trader Joe's, and Skippy, that I have to say are based on their ability to perform (*chuckle, just had an image of a performing peanut butter), their ability to walk the walk and talk the talk.

This guy, while going to extremes that I'm not sure necessarily apply to myself, does raise some good concerns. It's an interesting article if you're bored- another one of the plethora of articles raising concern over how the earth is treated and how we as humans can do something else better.